enterprise marketing
& brand executive
where strategy, experience, & storytelling become growth
enterprise marketing
& brand executive
About Danielle Calcara
Danielle Calcara is a visionary leader, an award-winning marketing and brand executive known for building bold brands,
unforgettable experiences, and growth
strategies that actually move people.
Winner of 10 Emmy Awards, 11 Global Entertainment Marketing Academy of Arts Awards, and two National Edward R. Murrow Awards, Danielle has built her career at the intersection of storytelling, strategy, customer psychology, and experience-driven brand transformation.
Now serving as Senior Vice President of Marketing at NewGround International, Danielle leads integrated marketing, brand strategy, communications, thought leadership, and customer engagement initiatives for the internationally renowned design-build firm specializing in headquarters, financial institutions, branded environments, and experiential spaces.
Before entering the world of architecture and branded environments, Danielle spent almost two decades transforming television brands across the country for CBS, NBC, FOX, CW, and MyNetworkTV affiliates. Known for fearless creative, sharp audience insight, and unconventional thinking, her campaigns consistently delivered record-breaking growth, elevated market positioning, and industry recognition in highly competitive markets.
Danielle believes the future of branding
is not just what people see,
it’s what they feel.
Her work focuses on how organizations create emotional connection through experience, whether through media, storytelling, physical space, or brand experience. She's passionate about the idea that
the experience itself has become one of the most
powerful forms of modern marketing.
DANIELLE ON STAGE, strategy & speaking
A dynamic speaker and strategist, Danielle has led executive workshops, keynote presentations, and growth strategy sessions across the country, helping organizations rethink how branding, customer experience, storytelling, and human connection drive modern growth.
Her signature session, “Unstuck,” became the highest-attended presentation at the Promax Station Summit in Las Vegas, challenging creative teams and business leaders to rethink growth, innovation, and transformation through a more human-centered lens.
At Financial Brand Forum in 2026, her experiential breakout session, “State of Our Art,” drew one of the conference’s largest audiences through immersive, multi-sensory engagement that transformed the room into a live demonstration of experiential marketing. The session explored how emotional connection, physical environments, and customer experience are reshaping the future of brand engagement, leaving attendees with both strategic insights and a memorable firsthand experience.
Danielle Calcara at Work
IN THE NEWS
St. Louis Character: TV news veteran shifts gears to lead marketing at St. Louis architecture firm.
Danielle was also featured in the recent Financial Brand editorial on bank and credit union branch innovation.
Click here for full article.
MORE ABOUT DANIELLE
Volunteer Work & Family
Outside of her executive work, Danielle is deeply committed to nonprofit leadership and community impact, having served as a brand consultant for 501(c)(3) organizations nationwide and as Board President for two nonprofits, most recently serving on the Wentzville School District Tech & Learning committee, helping shape the next generation's education.
At the center of it all is family. Danielle is a proud mom and stepmom to two daughters and wife to Mike Calcara, musician, personal trainer, and co-owner of their own small business in O'Fallon, MO.
